10 LEAD MAGNETS TO HELP GROW YOUR EMAIL LIST

The best way to attract more readers and potential clients/customers to join your email list is to offer an opt-in that is too good to pass up.

This FREE incentive could take many forms, can be quite easy to create and can double your opt-in rate!

So, let’s dive into what exactly you could offer your audience?

You’ll need to think about the following things before you choose the format of your lead magnet:

• What do your ideal clients/customers want to know about?
• What topics could you easily create a lead magnet about?
• What format would be the best way to deliver this information?

There are loads of potential lead magnets to choose from but here are some of the best converting:

1. Infographic: But make sure it’s useful with some brand new information or research.
2. Checklist: ‘Essential tools’ or ‘Favourite resources’ lists always to well – but keep them short (no more than 10).
3. Webinar: Something exclusive that isn’t available freely.
4. Video/video series: Ditto above.
5. eBook: The classic lead magnet, an eBook should be quite substantial and offer more in-depth info than what’s on your blog.
6. Coupon: Such as 20% off your product or service.
7. Offer/giveaway/competition: These are great ways to build a list – fast. Make sure you set a strict deadline and, of course, make sure the offer, giveaway or competition is real.
8. Email/video course: Great and valuable information delivered via autoresponder for five, seven or 10 days.
9. Free ticket or sample: Excellent for local business or retailers.
10. Free consultation: Great for service professionals, particularly coaches.

Have you tried any of these? How did they work for you? Share your successes below.